As online scams evolve in scale and sophistication, traditional defenses are no longer sufficient to protect users from financial and emotional harm. At Gen Digital's Research Labs, we are pioneering a new approach to digital safety—one that combines deep cybersecurity expertise with domain-trained AI systems capable of detecting fraud before it reaches the user. In this talk, I will present the latest advancements in our AI-powered anti-scam technologies, including SMS and email protection, real-time browser and messaging app defenses, and our most recent AI assistant for scam prevention. I will share key findings from our research on scammer behavior, highlight regional trends in AI-enabled scams, and discuss the growing role of AI tools on this tooic.